A-Z CehckList of ON-PAGE SEO : 2016 Edition
ON-PAGE SEO is the Most important part of blogging,
, digital Marketers i probably don’t need to tell you guys that on-page SEO is HUGE
No doubt Backlinks are still the #1 Google rating signal that Google uses. But to get the
most value from the links that you build, your on-page SEO needs to be rock solid.
Here’s a checklist that you can use to quickly make sure every page on your site is
up to speed with today’s on-page SEO best practices.
FRONT-LOAD YOUR TITLE TAG
Google puts more weight on words found in the beginning of your title tag.
most pages that rank for competitive keywords
strategically place their keywords in beginning of their title tag.
For example, let’s say you wanted to rank for the keyword “weight loss tips” and you were deciding
between two headlines:
HEADLINE #1 -Weight Loss Tips: 10 Strategies for Shedding Pounds
HEADLINE #2 -How to Drop 10 Pounds With These Weight Loss Tips
Google would see the first headline as MORE about the topic of “weight loss tips” than the second one.
Because the keyword is in the beginning of the title tag. So you’d want to go with headline #1.
Action Step :always Include your target keyword in the beginning of your title tag.
SEO-FRIENDLY URLS is also most important part of Ranking on Google so
Create short and sweet URLs that include your target keyword.
If you have a date or category in your URL structure (like: http://example.com/category/ 2014/5/12/title-of-your-post), consider cutting out the category and date from future posts. After a lot of testing I’ve found that super-short, keyword-rich URLs make a small but significant difference in rankings.
Action step-Use short and sweet URLs that include your target keyword.
USE MULTIMEDIA IN BLOG POSTS
Adding multimedia – like images, screenshots, lists and videos – doesn’t have a direct effect on your page’s rankings. But I included it here because it boosts user interaction signals that Google is paying more
and more attention to (more on that later).Multimedia also increases the perceived value of your content. Higher perceived value=more links=higher rankings.
Action Step: Include at least 1 multimedia type (video, audio, images and lists)in every blog post that you publish.
USE OUTBOUND LINKS
Google wants to see you as an active member of the web. If you rarely link out to other resources – or nofollow all of your outbound links—it looks like you’re hoarding PageRank for yourself.
ACTION STEP: Include at least 2 outbound links to authority sites (popular blogs, news sites and .edu and .gov resources) in every piece of content that you publish.
INCLUDE YOUR KEYWORD IN THE BEGINNING OF YOUR POST
Keyword prominence is the new keyword density. In other words, Google pays close attention to WHERE a keyword appears on your page. The earlier it appears, Google’s thinking goes, the more important it must bethink about it like this: Let’s say you were writing an article about office furniture.
Wouldn’t it be weird if the first time the words “office furniture” appeared was in the last sentence of the article? Well it’s the same idea. It looks weird NOT to mention your keyword early in your article.
ACTION STEP: Include your target keyword in the first 100 words of your article.
WRAP YOUR TARGET KEYWORD IN AN H1 TAG
Your H1 tag is like your page’s sub headline. Most blog platforms (like WordPress) automatically wrap your blog post title in an H1 tag. However, certain themes override this setting and cause your page to have no H1 tag at all. You can easily check this on your site by looking at your page’s source code and searching for your article’s title.
ACTION STEP: Make sure your blog post’s title is in an H1 tag.
NAIL LOADING SPEED
This is HUGE.Page Speed is one of the few ranking signals that Google has publicly confirmed. It’s that important.
You can easily evaluate and improve your site’s loading speed using Google’s own Page Speed Insights tool.
ACTION STEP: Use the Google Page Speed Insights tool to figure out your site’s loading speed. WordPress plugins W3 Total Cache and WP Smush It (both free) can helpspeed things up.
USE LSI KEYWORDS
LSI (Latent Semantic Indexing) keywords arewords that are commonly found alongside yourtarget keyword.For example, if you were writing about “weightloss tips”, then you’d probably mention wordslike “nutrition”, “dieting”, “fat loss” etc.“Nutrition”, “dieting”, and “fat loss” are LSIkeywords.
When Google sees those words around yourtarget keyword, it gives them confidence thatyou’re writing quality stuff.Fortunately, it’s easy to find LSI keywords forany keyword.Just search for that keyword in Google and scrollto the bottom of the page where it says “searchesrelated to…”
ACTION STEP: Include 1-2 LSI keywords in every article.
Internal linking is SO money. If you want to see a great example of how to internal link on your site,check out Wikipedia.They add keyword-rich internal links to every entry
ACTION STEP: Add 2-3 internal links to older articles when you publish a new one.